Pioneered and scaled an online K-pop merchandise e-commerce venture (May-Oct 2019), managing all aspects from product sourcing to customer fulfillment. Executed a comprehensive organic social media marketing strategy across Twitter, Facebook, and Instagram, leading to substantial brand growth and the cultivation of a highly engaged and loyal customer base. This experience demonstrates robust entrepreneurial drive, strong business acumen in digital retail, and advanced proficiency in multi-platform social media management and community building.